

In response to a growing need for better information by female victims of violence in Laval’s ethnic communities, Shield of Athena family services has launched a new public awareness campaign on sexual abuse entitled “Do you have a secret?” Unveiled during a press conference held at Laval Police headquarters on Nov. 24, the campaign was developed with the financial support of Status of Women Canada, with the collaboration of the police department, community groups and ethnic media.
Ads in 15 languages
Shield of Athena developed multilingual educational tools to facilitate the transmission of their message on sexual abuse, the laws and resources for combatting it, and to raise awareness in victims and communities about sexual abuse in intimate partner relationships. The organization developed a series of television and radio ads in 15 languages, emphasizing the importance of condemning violence and supporting sexual abuse victims, as well as the booklet, “Do you have a secret,” published in 15 languages and in Braille.
For more than 18 years, Shield of Athena has worked with the various ethnocultural communities in the Montreal region to raise awareness of family violence. As part of the campaign, a specially prepared article translated into 14 languages will be printed in newspapers in the ethnic communities. Information sessions with the different ethnocultural communities in their respective languages are also planned, as are television and radio interviews, a multilingual help line available in 13 languages in Laval, and multilingual information cards listing available telephone resources.
New help line in Laval
The confidential help line will be one of the key components of the campaign in Laval. The line will operate in Arabic, Armenian, Creole, Spanish, Farsi, Greek, Italian, Mandarin, Urdu, Portuguese, Rumanian, Russian and Vietnamese. The line was created to overcome linguistic barriers which might prevent women of ethnic origins from obtaining help against sexual assault and abuse.
“The significant innovation that we have seen in this project is obviously the capacity, the ability and the will to work with a number of multicultural, multilingual communities, recognizing that service in their language is not a privilege but is a right,” said Pearl Eliadis, Shield of Athena’s president. “Looking at the particular services that women and children need is a priority for this organization. Having the service and the capacity in-house, in the organization, as we do, providing 10 languages in-house, is fundamental to this and the capacity to communicate our message in those languages is fundamental.”
